Be Delicious Advert Analysis

The model's facial expression is quite blank. Her face is quite emotionless with her lips parted. The model has been used just for her beauty alone.

The location for the advert seems to be a fruit market, with loads of green apples in the shot. This has been done because the bottle has been made to imitate a green apple. The city of the advert is New York because of the designer name - Donna Karen New York. New York could also have been used because of the perfume bottle being an apple and New York being known as the “Big Apple.”

The storyline of the moving advert is a woman, who lives in New York, comes across a fruit stall and comes across a handsome man who goes to pick up the same apple that she wants. He offers her the apple and she bites into it quite seductively. After she walks away smiling and then the man starts to follow after her. The advert gives the ideology that the perfume is supposed to help you attract male attention.

The costume of the model that appears in the print advert is a red tank top and a brown woolly shawl/cardigan. The model who appears in the moving advert also wears red and brown but this time she is wearing a red dress with a brown jacket and boots.

The main prop in the advert is the apple. As it is the main inspiration for the perfume as it is the shape of the bottle. A connotation for the usage of the apple could also be because the main setting of the advert is New York and a common name for New York is the "Big Apple."

The main colours used in the advert are reds, greens and brown. The connotation of red is romance and love; green has been used because of its connotation of nature and envy. And brown may have been used because in New York if your skin colour is brown it shows that you are quite wealthy because you have loads of money to just sit back, relax and get a tan. The red may have been used because main concept behind the perfume/advert is to attract sexual male attention and the green may have been used because of its connotation of envy. This may be because they want their customers to think that if they buy "Be Delicious" they shall be envied by others who do not have the perfume.

The name of the product is "Be Delicious". The name is quite sexual as they want the person who wears the perfume to seem "delicious" or quite attractive.

The font used is form of Times New Roman and has been written in big clear capital letters. This may have been to show that it is simple yet effective.

The camera shot/angle used for the “Be Delicious” print advert. This probably has been used to show the background, which are green apples.  And also to show that the model is holding a green apple and looking quite seductive or “delicious” hence the name of the perfume.

A prop that keeps on coming on the screen repeatedly  is the green apple. This has been used for many reasons such as the bottle made to imitate a green apple. Another reason is that the main city for the advert is New York and as stated before New York is also known as the “Big Apple.”

This product is quite obviously aimed at women, probably of the age 20-35. A woman of any ethnicity could buy this product, however the actual advert for “Be Delicious” seems to be mostly aimed at white or black people as the models used for the moving and print ad are black or white. Someone who would buy “Be Delicious” would most likely have a good job probably at an office etc. with quite a good income but they won’t be very rich. They would probably be ranked working class. The shops that the buyer of “Be Delicious” would be Selfridges, New Look etc. They might also own one or two items of designer clothing.  They would read magazines such as “Vogue” and might read a gossip magazine occasionally. They would probably be a DINKY – Dual Income No Kids Yet.

The advert has a "magic ingredients" persuasion technique, because the perfume in this advert shows that the person who wears "Be Delicious" could attract male attention effortlessly. 

According to Goffmans Theory woman are usually portayed with a blank or inviting expression. In this advert the model has a blank expression which means she isn't intelligent or clever.